Boneo
Digital content for Boneo, a Swedish housing agency: managing their social media, articles, newsletters and the strategy behind them.
- Interim Digital Content Manager
- Full-time
- Mar 2025 – Apr 2026
- Real estate
- Stockholm
I managed Boneo’s digital content across social media, web and newsletters, from planning to production. That included editorial content, SEO, paid campaigns and partnerships with some of Sweden’s leading real estate agencies.
I was also responsible for the weekly Boneo Weekend newsletter, from content planning and copywriting to distribution and performance analysis.
On TikTok, I took over a new account with few viewers and gave it one clear focus: properties with a strong history or striking design. The account grew quickly, and several videos went viral.
- 85%Average newsletter open rate every week
- 126×Growth in average likes per post on TikTok
- 465kMost viewed video on TikTok















